Digital marketing is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium.
The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology and digital marketing for their marketing. The competition has increased since then, and Digital marketing campaigns are becoming more prevalent, as digital platforms are increasingly incorporated into marketing plans, and as people use digital devices instead of going to physical shops.
Below are some books to help you build your brand.
1. Contagious: Why Things Catch On (Jonah Berger)
This book provides brilliant insights into the psychology behind infectious content , techniques to create “triggers” that make people think of your brand, and the secret ingredients to drive word-of-mouth marketing.
2. Social Media ROI (Olivier Blanchard)
Chock-full of best practices and practical solutions, this book demystifies the business of social media. It’s an invaluable tool to anyone trying to sell social media strategy in a “traditional” business environment.
3. YOUtility: Why Smart Marketing is about Help Not Hype (Jay Baer)
Want your marketing efforts to succeed? Try being helpful ! YOUtility provides real-world examples of companies that have moved beyond selling to provide real value — and built a fiercely loyal audience along the way.
4. Influence: The Psychology of Persuasion (Robert Cialdini)
This classic book on persuasion is one of the all-time bestsellers among psychology-based business books. While not specific to digital marketing, it definitively explains what makes people say “yes.”
5. Epic Content Marketing (Joe Pulizzi)
As a content marketer, this one is truly close to my heart. Joe Pulizzi provides a roadmap for developing content that is so engaging and so moving that people will actively seek it out — in other words, EPIC content.
6. Crush It!: Why NOW Is the Time to Cash In on Your Passion (Gary Vaynerchuk)
This book will tell you “Passion is everything” and it’s never a bad time to start a business unless you’re starting a mediocre business. And it will tell you how to build your own brand.
7. Simple: Conquering the Crisis of Complexity (Alan Siegel and Irene Etzkorn)
While not strictly a marketing book, this fascinating (and quick) read shines a light on the overly complex, hyper-technologized rabbit warren of choices that we’ve all come to accept as “normal.”
8. Audience: Marketing in the Age of Subscribers, Fans, and Followers (Jeff Rohrs)
Full disclosure: Jeff is both a friend and a colleague, but that doesn’t change the fact that this book is brilliant. Building and engaging a long-term audience is no longer optional. It’s mission-critical for any business that wants to survive — and “Audience” shows you how.
9. Creative Confidence (Tom Kelley and David Kelley)
Required reading for anyone who’s ever thought “I’m just not the creative type.” In fact, creativity is a skill that must be developed and exercised regularly. Through inspiring examples and entertaining narrative, this book demonstrates how to build that creative “muscle.”
10. Jab, Jab, Jab, Right Hook (Gary Vaynerchuk)
When managers and marketers outline their social media strategies, they often plan for the “right hook”-their next highly anticipated sale or campaign that’s going to put the competition out for the count.
Gary Vaynerchuk is on a mission to improve marketers’ right hooks by changing the way they fight to make their customers happy, and ultimately to compete. Communication is still key, but context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices-content tailor-made for Facebook, YouTube, Instagram, Pinterest, Twitter, and Tumblr.